‘SaaS & Digital Subscriptions’ UX Audit
What are the top 30 UX improvements for your Digital Subscriptions sales site? How does your UX performance compare to Slack, Adobe, Microsoft Teams, Dropbox, Norton, Netflix?
Based on the findings from Baymard Institute’s 78,000+ hours of User Experience (UX) research, Baymard will conduct a UX audit of the sales site for your SaaS or Digital Subscription service.
The in-depth digital subscription sales site UX audit will be based on 350+ weighted UX parameters uncovered during our large-scale UX testing of both SaaS and Digital Subscriptions sites. The UX audit will provide you with:
- a detailed 120+ page audit report outlining 30 prioritized and research-backed user experience improvements for your site,
- provide best practice implementation examples and inspiration from other digital subscription sites for each of the 30 identified UX improvements to your site,
- a detailed, unbiased UX performance analysis across the 350+ UX parameters to document your current state and identify the best areas to improve,
- compare your site’s UX performance directly to the performance of 20 other B2C and B2C digital subscription and SaaS sales sites (Zoom, Slack, Basecamp, Firebase, Xero, ZenDesk, Box, Shopify, Adobe, Microsoft Teams, Netflix, HBO Max, Apple Music, Dropbox, Norton, McAfee, Avast, Grammarly, Evernote, and Code Academy).
Learn more about our SaaS & Digital Subscriptions UX audit analysis, deliverables, and costs in the 5 sections below:
“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”
What’s Included in a SaaS UX Audit?
A ‘Full-Site SaaS & Digital Subscriptions UX audit’ includes:
A full UX analysis and assessment of your desktop and mobile sales website; including the homepage, navigation, feature pages, industry & case-study pages, plan matrix, signup & payment flow — conducted by lead researchers at Baymard Institute, utilizing our 78,000+ hours of large-scale UX research.
6 detailed UX scorecards with a total of 350+ UX performance scoring parameters, used for direct UX performance comparison against 20 SaaS & Digital Subscriptions websites. In addition, you will also get a UX comparison to 123 general top-grossing US and European e-commerce sites, to benchmark how your site stacks up to general user expectations.
The auditors will write a detailed 120+ page report with 30 suggestions for UX improvement. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 2–4 best practice examples from other B2B and B2C SaaS & Digital Subscriptions sales sites.
A 2-hour video conference where we go over the audit results with you and your team, to discuss the findings and suggestions for improvements.
3 follow-up calls with your UX auditor within four months of delivering the audit findings. Useful for feedback on any redesigns you create, a light review of prototypes, follow-up questions from your teams, etc.
A full-site UX audit includes 4 months of complimentary access to a Baymard Premium ‘Medium’ plan with full access to Baymard’s 78,000+ hours of UX research findings.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
UX Audit Focus
The audit will cover the following areas of your online user experience:
Custom “SaaS and Digital Subscription” Competitors
In addition to auditing your site UX and comparing it to 20 large B2C and B2B SaaS and subscription sites in our benchmark database (Zoom, Slack, Basecamp, Firebase, Xero, ZenDesk, Box, Shopify, Adobe, Microsoft Teams, Netflix, HBO Max, Apple Music, Dropbox, Norton, McAfee, Avast, Grammarly, Evernote, and Code Academy), we can also expand the project scope to include a custom competitive UX audit against any local or direct competitor(s) you’d like. This is available for sites in most countries and languages.
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
What Are Audits For?
Most commonly, UX audit services are used by:
- SaaS and Digital Subscription sites that would like to benchmark their UX performance to see how they stack up against major competitors and “State of the Art” sites, to know where resources are best spent on further UX improvements.
- Sites that would like inspiration and verification of their new redesign. It can even be before spending resources on the final design and code — auditing prototype designs is cheaper than re-coding.
- Optimized digital subscription sites that need a pair of external and unbiased eyes to identify the last tweaks and improvements to their sales site.
- Agencies, designers, and tech vendors that want reassurance that they’re on the right track with their client’s design.
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
How Will the Audit Be Delivered?
What Will It Cost?
A SaaS & Digital Subscriptions UX audit (desktop and mobile web) across all 6 audit focus areas cost $12,700 (USD).
A ‘SaaS & Digital Subscriptions UX audit’ includes:
A full UX review and analysis by Baymard’s team of UX researchers of both your desktop web and mobile web sales site.
A 120+ page audit report with 30 prioritized suggestions for UX improvements. Each explain the identified UX issue, the suggested change, and show 2–4 best practice implementation examples from other SaaS & Digital Subscriptions sites.
6 detailed UX performance scorecards with a total of 350+ review parameters, and with performance comparison against 20 leading B2B and B2C SaaS & Digital Subscriptions sites.
A 2-hour video conference with you and your team to discuss the audit results.
3 follow-up calls with your UX auditor. Useful for follow-up questions or feedback on your redesigns or prototypes.
- 4 months of complimentary access to a Baymard Premium ‘Medium’ plan with full access to Baymard’s 78,000+ hours of UX research findings.
Reach out below to discuss your needs or request a UX audit of your SaaS & Digital Subscriptions sales site. (PS client audits are strictly confidential and will not be included in Baymard’s public UX benchmark database).
Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
Subscriptions Audit Price
$12,700
17-25 workdays
Refund Policy: In the event that we’re unable to provide 30 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.
A typical full site audit takes around 17-25 work days - depending on time of year, project scope and auditor availability.
All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else (NDA is possible).
As Baymard does not offer any kind of web design or programming services or sell e-commerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.
What Our Clients Say About the UX Audit
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”
“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”
“I’m an avid user of your reports and recommendations. I have leveraged your articles and findings throughout my career in B2B, B2C, and hospitality.”
“We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.”
“Some time ago we purchased the Ecommerce Homepage & Category report - the research and insights are extremely useful to us and help us a lot in our work!”
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
“Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.”
“I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.”
Premium Research
Get full access to Baymard’s 78,000+ hours of research and empower your UX team and decisions.
Audit Service
Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.
