On this page there’s 2 highlights (premium only) outlining what Nordstrom are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on March 14, 2012 and depicts Nordstrom’s Account Selection. In total, we’ve reviewed 80 of Nordstrom’s page designs. To see them all, visit the full Nordstrom UX case study.
Research Guideline #44
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #25
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access