On this page there’s 4 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on March 31, 2015 and depicts Rakuten’s Account Selection. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.
Research Guideline #180
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #182
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #171
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #70
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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