On this page there’s 3 highlights (premium only) outlining what Cabela’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on March 14, 2012 and depicts Cabela’s Account Selection. In total, we’ve reviewed 46 of Cabela’s page designs. To see them all, visit the full Cabela’s UX case study.
Research Guideline #25
Importance: Essential · Single-Platform
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Research Guideline #37
Importance: Detail · Single-Platform
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Research Guideline #33
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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