On this page there’s 6 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on May 25, 2016 and depicts Amazon’s Account Selection. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #699
Importance: Detail · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #637
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #640
Importance: Impactful · Multi-Platform
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Research Guideline #638
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #676
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #677
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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