On this page there’s 3 highlights (premium only) outlining what Wayfair are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on July 6, 2016 and depicts Wayfair’s Account Selection. In total, we’ve reviewed 90 of Wayfair’s page designs. To see them all, visit the full Wayfair UX case study.
Research Guideline #663
Importance: Impactful · Multi-Platform
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Research Guideline #677
Importance: Essential · Multi-Platform
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Research Guideline #676
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access