On this page there’s 6 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on March 19, 2018 and depicts ASOS’ Account Selection. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.
Research Guideline #637
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #653
Importance: Essential · Multi-Platform
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Research Guideline #699
Importance: Detail · Multi-Platform
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Research Guideline #576
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #639
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #640
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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