On this page there’s 11 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 682 billing address examples.)
The screenshot was taken on March 14, 2012 and depicts Rakuten’s Billing Address. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.
Research Guideline #43
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #6
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #16
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #11
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #9
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #57
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #7
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #19
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #24
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #40
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access