On this page there’s 12 highlights (premium only) outlining what Cabela’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 950 cart examples.)
The screenshot was taken on May 26, 2016 and depicts Cabela’s Cart. In total, we’ve reviewed 46 of Cabela’s page designs. To see them all, visit the full Cabela’s UX case study.
Research Guideline #602
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #607
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #608
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #579
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #580
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #549
Importance: Detail · Single-Platform
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #620
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #645
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #624
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #732
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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