On this page there’s 14 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 950 cart examples.)
The screenshot was taken on August 2, 2021 and depicts Amazon’s Cart. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #607
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #608
Importance: Impactful · Single-Platform
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Research Guideline #600
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #602
Importance: Impactful · Multi-Platform
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Research Guideline #603
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #601
Importance: Impactful · Single-Platform
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Research Guideline #549
Importance: Detail · Single-Platform
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Research Guideline #645
Importance: Impactful · Multi-Platform
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Research Guideline #620
Importance: Impactful · Multi-Platform
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Research Guideline #732
Importance: Essential · Multi-Platform
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Research Guideline #623
Importance: Essential · Multi-Platform
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #624
Importance: Detail · Multi-Platform
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Research Guideline #578
Importance: Detail · Multi-Platform
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