On this page there’s 12 highlights (premium only) outlining what Ulta Beauty are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 103 gifting examples.)
The screenshot was taken on May 4, 2021 and depicts Ulta Beauty’s Gifting. In total, we’ve reviewed 34 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.
Research Guideline #624
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #631
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #620
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #650
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #646
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #732
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #633
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #673
Importance: Essential · Single-Platform
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Research Guideline #579
Importance: Essential · Multi-Platform
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Research Guideline #580
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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