On this page there’s 8 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 640 review order examples.)
The screenshot was taken on May 16, 2019 and depicts Amazon’s Review Order. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #556
Importance: Essential · Multi-Platform
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Research Guideline #552
Importance: Impactful · Multi-Platform
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Research Guideline #551
Importance: Impactful · Multi-Platform
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Research Guideline #727
Importance: Essential · Multi-Platform
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Research Guideline #553
Importance: Detail · Multi-Platform
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Research Guideline #687
Importance: Essential · Single-Platform
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Research Guideline #545
Importance: Impactful · Multi-Platform
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Research Guideline #609
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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