On this page there’s 27 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1199 payment examples.)
The screenshot was taken on May 11, 2019 and depicts H&M’s Payment. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #552
Importance: Impactful · Multi-Platform
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Research Guideline #609
Importance: Essential · Multi-Platform
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Research Guideline #694
Importance: Essential · Single-Platform
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #590
Importance: Essential · Single-Platform
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Research Guideline #671
Importance: Impactful · Multi-Platform
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Research Guideline #672
Importance: Impactful · Multi-Platform
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Research Guideline #587
Importance: Essential · Single-Platform
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Research Guideline #568
Importance: Essential · Multi-Platform
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Research Guideline #588
Importance: Essential · Multi-Platform
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Research Guideline #584
Importance: Impactful · Multi-Platform
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Research Guideline #582
Importance: Essential · Multi-Platform
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Research Guideline #594
Importance: Essential · Multi-Platform
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Research Guideline #664
Importance: Detail · Multi-Platform
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Research Guideline #722
Importance: Essential · Multi-Platform
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Research Guideline #719
Importance: Essential · Multi-Platform
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Research Guideline #577
Importance: Essential · Multi-Platform
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Research Guideline #681
Importance: Essential · Multi-Platform
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Research Guideline #591
Importance: Detail · Multi-Platform
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Research Guideline #585
Importance: Impactful · Single-Platform
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Research Guideline #566
Importance: Impactful · Multi-Platform
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Research Guideline #586
Importance: Impactful · Multi-Platform
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Research Guideline #556
Importance: Essential · Multi-Platform
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Research Guideline #707
Importance: Detail · Multi-Platform
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Research Guideline #730
Importance: Essential · Multi-Platform
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Research Guideline #721
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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