On this page there’s 31 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 customer info & address examples.)
The screenshot was taken on April 21, 2016 and depicts Macy’s Customer Info & Address. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #606
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #611
Importance: Essential · Multi-Platform
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Research Guideline #611
Importance: Essential · Multi-Platform
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Research Guideline #635
Importance: Detail · Multi-Platform
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Research Guideline #685
Importance: Essential · Multi-Platform
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Research Guideline #733
Importance: Essential · Single-Platform
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Research Guideline #687
Importance: Essential · Single-Platform
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Research Guideline #557
Importance: Detail · Multi-Platform
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Research Guideline #683
Importance: Essential · Multi-Platform
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Research Guideline #564
Importance: Impactful · Multi-Platform
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Research Guideline #686
Importance: Essential · Multi-Platform
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Research Guideline #668
Importance: Detail · Multi-Platform
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Research Guideline #561
Importance: Impactful · Multi-Platform
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Research Guideline #669
Importance: Essential · Single-Platform
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Research Guideline #670
Importance: Detail · Single-Platform
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Research Guideline #657
Importance: Essential · Single-Platform
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Research Guideline #558
Importance: Detail · Multi-Platform
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Research Guideline #731
Importance: Essential · Multi-Platform
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Research Guideline #658
Importance: Detail · Multi-Platform
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Research Guideline #659
Importance: Impactful · Multi-Platform
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Research Guideline #722
Importance: Essential · Multi-Platform
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Research Guideline #632
Importance: Essential · Multi-Platform
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Research Guideline #550
Importance: Essential · Multi-Platform
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Research Guideline #547
Importance: Essential · Multi-Platform
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Research Guideline #543
Importance: Impactful · Multi-Platform
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Research Guideline #544
Importance: Essential · Multi-Platform
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Research Guideline #548
Importance: Essential · Multi-Platform
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Research Guideline #689
Importance: Detail · Single-Platform
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Research Guideline #657
Importance: Essential · Single-Platform
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Research Guideline #611
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #611
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access