On this page there’s 11 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 main navigation examples.)
The screenshot was taken on August 16, 2016 and depicts Sephora’s Main Navigation. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.
Research Guideline #289
Importance: Impactful · Single-Platform
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Research Guideline #294
Importance: Essential · Single-Platform
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #251
Importance: Essential · Multi-Platform
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Research Guideline #259
Importance: Essential · Single-Platform
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Research Guideline #261
Importance: Essential · Multi-Platform
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Research Guideline #282
Importance: Impactful · Multi-Platform
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Research Guideline #303
Importance: Essential · Multi-Platform
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Research Guideline #266
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #277
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #279
Importance: Impactful · Single-Platform
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