On this page there’s 5 highlights (premium only) outlining what Target are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 main navigation examples.)
The screenshot was taken on May 3, 2018 and depicts Target’s Main Navigation. In total, we’ve reviewed 87 of Target’s page designs. To see them all, visit the full Target UX case study.
Research Guideline #289
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #263
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #282
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #302
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #286
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access