On this page there’s 6 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 main navigation examples.)
The screenshot was taken on January 22, 2020 and depicts H&M’s Main Navigation. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #300
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #287
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #1008
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #303
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #288
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #996
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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