On this page there’s 9 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 main navigation examples.)
The screenshot was taken on October 31, 2013 and depicts Costco’s Main Navigation. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #239
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #261
Importance: Essential · Multi-Platform
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Research Guideline #266
Importance: Impactful · Single-Platform
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Research Guideline #294
Importance: Essential · Single-Platform
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Research Guideline #289
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #256
Importance: Impactful · Single-Platform
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Research Guideline #282
Importance: Impactful · Multi-Platform
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Research Guideline #302
Importance: Essential · Single-Platform
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Research Guideline #299
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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