On this page there’s 15 highlights (premium only) outlining what Apple are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 intermediary category page examples.)
The screenshot was taken on February 28, 2018 and depicts Apple’s Intermediary Category Page. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #288
Importance: Detail · Multi-Platform
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Research Guideline #263
Importance: Essential · Multi-Platform
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Research Guideline #257
Importance: Impactful · Multi-Platform
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Research Guideline #282
Importance: Impactful · Multi-Platform
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Research Guideline #286
Importance: Impactful · Multi-Platform
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Research Guideline #300
Importance: Impactful · Multi-Platform
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Research Guideline #291
Importance: Impactful · Single-Platform
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Research Guideline #253
Importance: Essential · Multi-Platform
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Research Guideline #268
Importance: Impactful · Multi-Platform
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Research Guideline #279
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #260
Importance: Detail · Single-Platform
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Research Guideline #267
Importance: Essential · Single-Platform
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Research Guideline #252
Importance: Essential · Multi-Platform
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Research Guideline #250
Importance: Impactful · Multi-Platform
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Research Guideline #255
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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