On this page there’s 11 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 intermediary category page examples.)
The screenshot was taken on May 22, 2018 and depicts Sephora’s Intermediary Category Page. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.
Research Guideline #257
Importance: Impactful · Multi-Platform
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Research Guideline #305
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #297
Importance: Essential · Single-Platform
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Research Guideline #278
Importance: Detail · Single-Platform
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Research Guideline #318
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #279
Importance: Impactful · Single-Platform
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Research Guideline #260
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #311
Importance: Impactful · Multi-Platform
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Research Guideline #250
Importance: Impactful · Multi-Platform
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Research Guideline #252
Importance: Essential · Multi-Platform
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Research Guideline #293
Importance: Detail · Single-Platform
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