On this page there’s 18 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 intermediary category page examples.)
The screenshot was taken on May 24, 2018 and depicts REI’s Intermediary Category Page. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #257
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #305
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #300
Importance: Impactful · Multi-Platform
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Research Guideline #291
Importance: Impactful · Single-Platform
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Research Guideline #307
Importance: Impactful · Multi-Platform
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Research Guideline #308
Importance: Impactful · Multi-Platform
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Research Guideline #278
Importance: Detail · Single-Platform
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #251
Importance: Essential · Multi-Platform
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Research Guideline #279
Importance: Impactful · Single-Platform
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Research Guideline #284
Importance: Essential · Multi-Platform
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Research Guideline #260
Importance: Detail · Single-Platform
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Research Guideline #311
Importance: Impactful · Multi-Platform
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Research Guideline #273
Importance: Detail · Single-Platform
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Research Guideline #250
Importance: Impactful · Multi-Platform
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Research Guideline #293
Importance: Detail · Single-Platform
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Research Guideline #252
Importance: Essential · Multi-Platform
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Research Guideline #255
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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