On this page there’s 7 highlights (premium only) outlining what Target are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 intermediary category page examples.)
The screenshot was taken on January 22, 2020 and depicts Target’s Intermediary Category Page. In total, we’ve reviewed 87 of Target’s page designs. To see them all, visit the full Target UX case study.
Research Guideline #290
Importance: Detail · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #307
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #308
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #312
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #274
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #311
Importance: Detail · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access