On this page there’s 9 highlights (premium only) outlining what Kohl’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 intermediary category page examples.)
The screenshot was taken on October 15, 2020 and depicts Kohl’s Intermediary Category Page. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.
Research Guideline #257
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #305
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #300
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #279
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #308
Importance: Impactful · Multi-Platform
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Research Guideline #258
Importance: Essential · Multi-Platform
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Research Guideline #290
Importance: Detail · Multi-Platform
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Research Guideline #307
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #260
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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