On this page there’s 2 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 867 search field examples.)
The screenshot was taken on March 24, 2015 and depicts REI’s Search Field. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #219
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #209
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access