On this page there’s 6 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 813 autocomplete suggestions examples.)
The screenshot was taken on January 24, 2017 and depicts Sephora’s Autocomplete Suggestions. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.
Research Guideline #361
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #363
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #359
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #356
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #404
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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