On this page there’s 2 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 no results page examples.)
The screenshot was taken on February 10, 2017 and depicts Bass Pro Shops’ No Results Page. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #355
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access