On this page there’s 2 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 no results page examples.)
The screenshot was taken on April 19, 2021 and depicts ASOS’ No Results Page. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.
Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #365
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access