On this page there’s 45 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on February 9, 2015 and depicts Amazon’s Product List. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #537
Importance: Impactful · Multi-Platform
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Research Guideline #468
Importance: Essential · Single-Platform
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Research Guideline #424
Importance: Essential · Single-Platform
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Research Guideline #474
Importance: Impactful · Multi-Platform
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Research Guideline #413
Importance: Essential · Multi-Platform
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Research Guideline #418
Importance: Essential · Multi-Platform
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Research Guideline #408
Importance: Essential · Multi-Platform
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Research Guideline #410
Importance: Impactful · Multi-Platform
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Research Guideline #416
Importance: Essential · Multi-Platform
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Research Guideline #521
Importance: Essential · Multi-Platform
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Research Guideline #531
Importance: Essential · Multi-Platform
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Research Guideline #502
Importance: Essential · Multi-Platform
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Research Guideline #514
Importance: Essential · Single-Platform
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Research Guideline #429
Importance: Essential · Multi-Platform
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Research Guideline #462
Importance: Detail · Single-Platform
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Research Guideline #527
Importance: Essential · Single-Platform
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Research Guideline #427
Importance: Essential · Multi-Platform
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Research Guideline #448
Importance: Essential · Multi-Platform
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Research Guideline #470
Importance: Essential · Single-Platform
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Research Guideline #484
Importance: Detail · Multi-Platform
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Research Guideline #446
Importance: Impactful · Multi-Platform
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Research Guideline #452
Importance: Essential · Multi-Platform
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Research Guideline #445
Importance: Essential · Multi-Platform
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Research Guideline #467
Importance: Essential · Multi-Platform
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Research Guideline #441
Importance: Impactful · Multi-Platform
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Research Guideline #447
Importance: Impactful · Multi-Platform
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Research Guideline #488
Importance: Essential · Single-Platform
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Research Guideline #479
Importance: Impactful · Single-Platform
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Research Guideline #471
Importance: Impactful · Single-Platform
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Research Guideline #439
Importance: Detail · Single-Platform
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Research Guideline #416
Importance: Essential · Multi-Platform
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Research Guideline #409
Importance: Essential · Multi-Platform
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Research Guideline #436
Importance: Detail · Multi-Platform
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Research Guideline #433
Importance: Essential · Multi-Platform
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Research Guideline #480
Importance: Essential · Single-Platform
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Research Guideline #533
Importance: Essential · Multi-Platform
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Research Guideline #505
Importance: Detail · Single-Platform
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Research Guideline #440
Importance: Essential · Multi-Platform
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Research Guideline #459
Importance: Detail · Multi-Platform
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Research Guideline #414
Importance: Impactful · Single-Platform
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Research Guideline #415
Importance: Impactful · Multi-Platform
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Research Guideline #417
Importance: Essential · Multi-Platform
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Research Guideline #443
Importance: Essential · Multi-Platform
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Research Guideline #501
Importance: Essential · Multi-Platform
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Research Guideline #504
Importance: Detail · Multi-Platform
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