On this page there’s 5 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on January 12, 2016 and depicts Macy’s Product List. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #306
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #305
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #300
Importance: Impactful · Multi-Platform
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Research Guideline #279
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #251
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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