On this page there’s 28 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on January 22, 2018 and depicts REI’s Product List. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #484
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #537
Importance: Impactful · Multi-Platform
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Research Guideline #531
Importance: Essential · Multi-Platform
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Research Guideline #415
Importance: Impactful · Multi-Platform
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Research Guideline #464
Importance: Impactful · Single-Platform
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Research Guideline #424
Importance: Essential · Single-Platform
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Research Guideline #503
Importance: Impactful · Single-Platform
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Research Guideline #467
Importance: Essential · Multi-Platform
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Research Guideline #533
Importance: Essential · Multi-Platform
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Research Guideline #456
Importance: Impactful · Multi-Platform
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Research Guideline #527
Importance: Essential · Single-Platform
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Research Guideline #525
Importance: Impactful · Single-Platform
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Research Guideline #448
Importance: Essential · Multi-Platform
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Research Guideline #449
Importance: Impactful · Multi-Platform
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Research Guideline #440
Importance: Essential · Multi-Platform
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Research Guideline #422
Importance: Impactful · Single-Platform
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Research Guideline #427
Importance: Essential · Multi-Platform
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Research Guideline #452
Importance: Essential · Multi-Platform
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Research Guideline #496
Importance: Impactful · Single-Platform
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Research Guideline #441
Importance: Impactful · Multi-Platform
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Research Guideline #445
Importance: Essential · Multi-Platform
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Research Guideline #428
Importance: Detail · Multi-Platform
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Research Guideline #418
Importance: Essential · Multi-Platform
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Research Guideline #541
Importance: Essential · Multi-Platform
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Research Guideline #443
Importance: Essential · Multi-Platform
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Research Guideline #416
Importance: Essential · Multi-Platform
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Research Guideline #429
Importance: Essential · Multi-Platform
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Research Guideline #414
Importance: Impactful · Single-Platform
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