On this page there’s 30 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on September 14, 2020 and depicts H&M’s Product List. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #537
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #409
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #531
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #455
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #463
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #456
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #533
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #536
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #422
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #441
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #527
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #424
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #468
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #525
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #530
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #448
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #443
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #446
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #452
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #440
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #482
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1024
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #480
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #447
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #445
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #457
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #459
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #421
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #502
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #501
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access