On this page there’s 4 highlights (premium only) outlining what Grainger are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on November 28, 2017 and depicts Grainger’s Comparison Tool. In total, we’ve reviewed 56 of Grainger’s page designs. To see them all, visit the full Grainger UX case study.
Research Guideline #495
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #499
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #497
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #498
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access