On this page there’s 14 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1299 product page examples.)
The screenshot was taken on August 21, 2019 and depicts Amazon’s Product Page. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #777
Importance: Detail · Single-Platform
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Research Guideline #853
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #774
Importance: Essential · Multi-Platform
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Research Guideline #773
Importance: Detail · Single-Platform
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Research Guideline #755
Importance: Impactful · Multi-Platform
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Research Guideline #803
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #848
Importance: Essential · Multi-Platform
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Research Guideline #849
Importance: Impactful · Multi-Platform
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Research Guideline #852
Importance: Detail · Multi-Platform
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Research Guideline #775
Importance: Impactful · Multi-Platform
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Research Guideline #837
Importance: Essential · Multi-Platform
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Research Guideline #788
Importance: Essential · Multi-Platform
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Research Guideline #756
Importance: Impactful · Multi-Platform
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Research Guideline #827
Importance: Detail · Multi-Platform
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