On this page there’s 5 highlights (premium only) outlining what Target are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 483 address book examples.)
The screenshot was taken on September 7, 2021 and depicts Target’s Address Book. In total, we’ve reviewed 87 of Target’s page designs. To see them all, visit the full Target UX case study.
Research Guideline #916
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #893
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #891
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #904
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #888
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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