On this page there’s 4 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 483 address book examples.)
The screenshot was taken on September 8, 2021 and depicts Amazon’s Address Book. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #904
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #916
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #893
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #891
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access