On this page there’s 4 highlights (premium only) outlining what State Farm are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 126 application form & flow examples.)
The screenshot was taken on November 11, 2022 and depicts State Farm’s Application Form & Flow. In total, we’ve reviewed 35 of State Farm’s page designs. To see them all, visit the full State Farm UX case study.
Research Guideline #571
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #726
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #669
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #730
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access