On this page there’s 9 highlights (premium only) outlining what BT are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 126 application form & flow examples.)
The screenshot was taken on January 19, 2023 and depicts BT’s Application Form & Flow. In total, we’ve reviewed 23 of BT’s page designs. To see them all, visit the full BT UX case study.
Research Guideline #552
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 3 extra images, Underlying UX research
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Research Guideline #551
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #696
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #713
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #545
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #553
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #689
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #734
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #556
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access