On this page there’s 12 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 685 filtering options examples.)
The screenshot was taken on December 1, 2020 and depicts Amazon’s Filtering Options. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #1198
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #427
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #416
Importance: Impactful · Multi-Platform
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Research Guideline #1167
Importance: Essential · Multi-Platform
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Research Guideline #1191
Importance: Impactful · Multi-Platform
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Research Guideline #418
Importance: Essential · Multi-Platform
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Research Guideline #1125
Importance: Impactful · Multi-Platform
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Research Guideline #467
Importance: Impactful · Multi-Platform
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Research Guideline #409
Importance: Essential · Multi-Platform
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Research Guideline #433
Importance: Essential · Multi-Platform
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Research Guideline #413
Importance: Essential · Multi-Platform
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Research Guideline #417
Importance: Impactful · Multi-Platform
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