470 ‘Homepage’ Design Examples
Also referred to as: Landing Page
What’s this? Here you’ll find 470 “Homepage” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 123 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Although the majority of users, including first-time visitors, will typically not land directly at the homepage, but rather land directly at an intermediary category page or a specific product page through direct links (e.g., via social media, promotions, or organic search), our testing shows that the homepage is still a vital aspect of an e-commerce store. The homepage remains the “front door” for the many users who still begin their browsing experience here, but in testing we also observed it to act as a navigational anchor and a “safe” fallback.
More ‘Homepage’ Insights
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