On this page there’s 27 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 247 billing address examples.)
The screenshot was taken on January 24, 2022 and depicts H&M’s Billing Address. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #613
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #718
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1103
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #663
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #734
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #668
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #720
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1100
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #564
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #618
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #625
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #626
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #627
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #629
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #948
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #565
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #576
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #609
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #726
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1498
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #686
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #683
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #685
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1108
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #719
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #572
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #707
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access