On this page there’s 3 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 395 cart examples.)
The screenshot was taken on April 9, 2015 and depicts Amazon’s Cart. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #104
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #140
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #208
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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