On this page there’s 8 highlights (premium only) outlining what Apple are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 276 intermediary category page examples.)
The screenshot was taken on September 10, 2021 and depicts Apple’s Intermediary Category Page. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #1006
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #307
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #308
Importance: Impactful · Multi-Platform
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Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
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Research Guideline #268
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #312
Importance: Detail · Multi-Platform
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Research Guideline #311
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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