On this page there’s 16 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 463 homepage examples.)
The screenshot was taken on January 22, 2020 and depicts H&M’s Homepage. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #946
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #607
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #235
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #240
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #249
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #290
Importance: Detail · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #236
Importance: Detail · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #239
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #931
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #238
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #958
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #237
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #264
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #252
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #250
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #1095
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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