On this page there’s 4 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 703 main navigation examples.)
The screenshot was taken on February 7, 2022 and depicts Costco’s Main Navigation. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #1006
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #286
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #282
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #300
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access