On this page there’s 5 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 703 main navigation examples.)
The screenshot was taken on December 5, 2019 and depicts Amazon’s Main Navigation. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #287
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #300
Importance: Essential · Multi-Platform
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Research Guideline #303
Importance: Essential · Multi-Platform
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Research Guideline #996
Importance: Impactful · Multi-Platform
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Research Guideline #288
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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