On this page there’s 12 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 487 payment examples.)
The screenshot was taken on May 18, 2015 and depicts Bass Pro Shops’ Payment. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #205
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #168
Importance: Essential · Single-Platform
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Research Guideline #153
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #119
Importance: Essential · Single-Platform
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Research Guideline #165
Importance: Detail · Single-Platform
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Research Guideline #189
Importance: Essential · Single-Platform
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Research Guideline #93
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #127
Importance: Essential · Single-Platform
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Research Guideline #187
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #192
Importance: Detail · Single-Platform
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Research Guideline #156
Importance: Essential · Single-Platform
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Research Guideline #191
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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