On this page there’s 25 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 425 product page examples.)
The screenshot was taken on June 23, 2020 and depicts H&M’s Product Page. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #1083
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #828
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1213
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #798
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #752
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1142
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #779
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #854
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #771
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1094
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #786
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #755
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #775
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #744
Importance: Detail · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #841
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #742
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #746
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #785
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #768
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #743
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #750
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1141
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #739
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1161
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #767
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access