On this page there’s 14 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 433 customer info & address examples.)
The screenshot was taken on January 30, 2020 and depicts H&M’s Customer Info & Address. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #720
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #685
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #683
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #1103
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #718
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #1108
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #719
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #557
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #686
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #625
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #626
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #627
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #668
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #668
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access