2 of 4 annotated page designs:

1-800 Contacts’ Account Selection + Customer Info & Address + Billing Address

Adhered High

Research Guideline #1

Importance: Essential · Single-Platform

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Adhered High

Research Guideline #3

Importance: Essential · Single-Platform

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Adhered High

Research Guideline #2

Importance: Essential · Single-Platform

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Violated High

Research Guideline #11

Importance: Detail · Single-Platform

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Violated High

Research Guideline #55

Importance: Essential · Single-Platform

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Violated High

Research Guideline #44

Importance: Detail · Single-Platform

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Adhered Low

Research Guideline #24

Importance: Essential · Single-Platform

Dig deeper: 1 extra image, Underlying UX research

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Violated High

Research Guideline #9

Importance: Impactful · Single-Platform

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Violated High

Research Guideline #57

Importance: Essential · Single-Platform

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Violated High

Research Guideline #10

Importance: Detail · Single-Platform

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Violated High

Research Guideline #16

Importance: Essential · Single-Platform

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Violated High

Research Guideline #56

Importance: Essential · Single-Platform

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