On this page there’s 12 highlights (premium only) outlining what American Eagle are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 247 billing address examples.)
The screenshot was taken on April 7, 2015 and depicts American Eagle’s Billing Address. In total, we’ve reviewed 45 of American Eagle’s page designs. To see them all, visit the full American Eagle UX case study.
Research Guideline #127
Importance: Essential · Single-Platform
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Research Guideline #192
Importance: Detail · Single-Platform
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Research Guideline #187
Importance: Detail · Single-Platform
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Research Guideline #191
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #156
Importance: Essential · Single-Platform
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Research Guideline #194
Importance: Impactful · Single-Platform
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Research Guideline #223
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #70
Importance: Detail · Single-Platform
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Research Guideline #155
Importance: Essential · Single-Platform
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Research Guideline #161
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #157
Importance: Essential · Single-Platform
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Research Guideline #225
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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